How Outsourcing Social Media Can Help Your Business

It’s a given, these days, that social media is an important and necessary part of business marketing. But for a small enterprise or a solopreneur (like me) finding or making the necessary time to learn and master the various social platforms just doesn’t make sense. I’ve tried automating these tasks, syndicating my posts, and other […]

Social Media Outsourcing Can Really Help Your Business

It's a given, these days, that social media is an important and necessary part of business marketing. But for a small enterprise or a solopreneur, finding or making the necessary time to learn and master the various social platforms just doesn't make sense. Automating these tasks, like syndicating posts and other shortcuts might be possible, but it all comes out seeming a bit hollow and disingenuous.

Paying to Play Brings Better ROI

Ah, remember the good old days, back in 2009, when social media was free. You could just post a Facebook page to promote your business, and hoards of prospects would start following you, sharing all your posts with their friends, and before you knew it, you had quadrupled your sales. What’s that you say? I […]

NAMS: A Workshop For Far More Than Professional Development

Stop me if you’ve heard this one before… Early in 2014, my professional life was a total mess. Several years earlier I had been through job loss when my company shut down, followed by a bad business investment that ended up crippling me financially. Things weren’t looking good. Looking for answers, and income, I found […]

Scenes from NAMS 13 – Online Marketing Workshop

It’s been an amazing, eye-opening, life changing weekend at NAMS 13… and I have far more than these photos to take back home with me. What did I get out of attending? Here are just a few things: New friends. New clients. New business partners. And a whole lot of new, actionable knowledge. (click on […]

Why I’m at NAMS 13 (And Why You Should Be Here Next Time)

Why do we go to live business events? Professional development? Networking? Inspiration? For me, it’s all of the above. And that’s why I’m currently attending NAMS 13. And , unlike a Vegas convention, what happened at NAMS 13 last night doesn’t have to stay there. In fact, the entire point of this workshop I’m currently […]

Hey Business Owners… Facebook Marking Ain’t Hard, You Just Need A Plan!

According to marketing maven, Seth Godin, “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.” But most small businesses (and many large ones, for that matter) lack the understanding of this concept, let alone how to put a strategy in place to realize it. In fact, if […]