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Hey Online Entrepreneur - You Keeping' Up With Those Social Media Trends?

Social media keeps changing and evolving. Mostly for the better. That means you, as an entrepreneur, need to keep on top of the trends, and find a strategy that can move your forward in building your business.

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5 Tips For Ordering Wine When You Are On A Date

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How to Choose a Wine of Quality Without Breaking the Bank

First things first, there’s delicious, top quality wine at all price points. That means that whatever your budget, you can find a wine that doesn’t completely suck. That’s right… for as little as a few dollars, there are wines available on the market that perform every task a quality wine needs to: they have pleasant ...

Identifying Wines of "Quality"

First things first, there's delicious, top quality wine at all price points. That means that whatever your budget, you can find a wine that doesn't completely suck. 

That's right... for as little as a few dollars, there are wines available on the market that perform every task a quality wine needs to: they have pleasant and enjoyable flavors and have a balance of attributes between fruit, alcohol, and acid.

The fact is, if you are overwhelmed by the prospect of hunting down a wine of quality, the remedy lies in a bottle of simple, mass market supermarket wine. These kinds of wine, while rarely distinctive, are created to appeal to a broad market, and that's their primary mission.

Now we've established that a wine with a "cheap" price may not be "cheap" in quality... but did you know it's possible to have a wine that's high in price be low in quality? Yup, it happens all the time. And so too will you find inexpensive bad wine and expensive good wines. The point is that price and quality really have very little to do with one another when it comes to wine.

Are you ready to learn the secret to finding wines that you'll enjoy and are within your budget? Okay, here we go:

Step One: 

Find sources you trust to inform your buying decision. Reviews from international wine publications or recommendations from wine professionals based on their understanding of your personal preferences are examples of good sources. Advertising and cute labels are probably not.

Step Two:

Buy a few wines based on the above. If you are buying several at one time, try going for diversity to you have the opportunity to try a number of different grape varieties or wines from different regions over a week or two.

Step Three:

This may be the most important step of all... pay attention to what you like, what you don't like, and why. If you loved the dark fruit flavor of one wine or the vibrant acidity in another, make note of that. If you loved drinking a wine on its own, but found it less appealing with food, think about why that was the case.

Step Four:

Use the powerful new knowledge you've gained in step number three to find and buy wines that are of a quality and at a price that meets your standards. 

There are hundreds of thousands of wines released each and every year (maybe more), and it's impossible to be able to try them all in one lifetime... but knowing what appeals to you, and what doesn't will open up a whole world of exploration and tasting opportunities.

Facebook Marketing for Wineries and Wine Businesses

Facebook marketing for any business requires a smart approach. But when it comes to Facebook marketing for wineries there are some additional considerations you really need to keep in mind.

Wineries, after all, are not your standard business. The products your winery produces tend to be consumed only occasionally by the majority of your customers, Either because wine isn't a regular part of their Weekly routine, or because there's just so much other wine on the market that consumers like to spread the wealth and explore other producers' wines as well.

So how does a winery use a platform like Facebook to effectively market and develop relationships with its customers?
Here's a no-nonsense video guide to the steps you want to take in positioning your winery as both a go-to source for interesting and engaging content, and an authority among wine consumers.

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5 Tips For Ordering Wine When You Are On A Date

It’s the night of your Big Date. You’re not nervous… But then you get handed that giant leather-bound wine list as thick as a textbook.
The anxiety is palpable.. and it seems like that list is growing in size with each passing moment.
 WHAT TO DO?
Worry not! Simply follow these 5 tips the next time you’re in a jam at the dinner table, and your date will think you’re an old hand at the whole wine thing.
ASK YOUR DATE WHAT THEY LIKE TO DRINK You're out to impress, so doing something as selfless as asking your date to guide the wine decision can be a winning choice on your part. Who knows where that question might lead... maybe you'll end up discovering that your dinner companion is as clueless as you are about wine, and you can make a new discovery together.
GIVE YOUR SERVER THE OPPORTUNITY TO SHINE If you’re in a place that cares about the wines they serve, you’ll be in good hands by asking your server or sommelier to tell you about some of the wines that currently excite them. Lots of wine professionals love to geek out about something they love, and sharing their enthusiasm for a hidden gem in the restaurant’s cellar will certainly result in a great story from your evening out. Yielding control of the wine selection to your server is a great way to hedge your bets… and demonstrating your respect for the service staff’s knowledge and experience can also win you points with your date.
TELL YOUR SERVER THE TYPES OF WINE YOU TYPICALLY ENJOY Throw out a price range to help them know where to guide you (you can do this discreetly). This kind of info is incredibly helpful to the server because it's their job to ensure you are pleased with your wine regardless of price. So giving them a range helps them do just that. Beyond price, take a moment to tell them whether you enjoy wines that are light-bodied, full-bodied, fruity, dry, oaky, etc.
FIGURE OUT WHAT FOOD YOU PLAN TO ORDER FIRST ...then ask your server for help selecting a wine that complements what you will be eating. It can be white, red, sparkling, rosé, just about anything. the one thing you'll want to avoid is ending up with either the food or wine overpowering the other.
JUST ROLL THE DICE BY GOING FOR SOMETHING RANDOM If you find that your wine list contains more than the usual suspects, there might be a reason. Try exploring beyond your knowledge and comfort zone, and wing it with a wine selection from Idaho or Lebanon. Chances are the person who put the wine list together might have unearthed a hidden gem, and you'll be the lucky beneficiary.
DON'T STOP HERE! Want a quick and easy way to learn about wine? Then grab yourself a copy of the WINEBAER Food & Wine Pairing Cheat Sheet at http://winebaer.net/pairing

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Dealing with that Crazy Wine Speak

Wine speak is that annoying combination of words that appear on wine reviews, sales materials, and wine labels... that nobody understands.

But the fact is that communicating about one can be difficult. What most of us want to know about wine is what it tastes like and how each wine differs from another. Sadly, our standard vocabulary is not very strong in helping us describe tastes and smells... And that's where this strange wine speak comes from.

The problem is that this imaginative language used in describing wine is both disorienting and sometimes even unappealing.

Check out todays video learn how to simply talk about wine, without having to resort to "wine speak."

Want to know how to taste wine like a PRO?

Tasting wine is easier than you might think. After all, you probably taste stuff all the time (right?).

So here's a quick rundown on how to taste... like a wine pro

Step One

Look at the wine

Step Two

Swirl the wine around in your glass

Step Three

Give the wine a little sniff

Step Four

Take a sip

Step Five

Swish it around for a bit

Step Six

Savor the wine and the experience

That's it... be sure to watch this video for more details

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