Wednesday, June 3, 2015

Are You Getting Paid For Making Referrals?

Are You Getting Paid For Making ReferralsDo you make referrals in your business? Have you ever suggested to a customer or client that they purchase or invest in something that you don’t offer as part of your own services or products?

Did you get paid when you made that referral?

If the answer is “no” (which is likely the case), but you wish the answer was “yes,” then you’ll probably want to read on.

Here’s How I’ve Structured My Business To Earn Referral Income

My company, Baer On Marketing LLC, is primarily a solution provider for small businesses and solopreneurs. Because so many people in my target market struggle with social media and other online marketing, they initially approach me around the topics of Facebook Ads or Social Media Content.

But that’s just where the conversation starts. Because as we talk about the specific needs or goals in their business, two things usually reveal themselves:

First, the initial solution they thought they wanted (Facebook Ads, for example) isn’t exactly what they need.

And, second, behind everything we discuss, there is almost always a desire to realize more income without doing more work.

That’s where referral income, specifically through affiliate marketing, comes into the picture. And that’s where my knowledge and skills really kick in.

The Solutions Need to Fit The Need

Sometimes, through the discovery process I conduct with my clients and prospective clients, we decide that the best solution is some one-on-one guidance and hand holding from me.

But more often, the solution lies in introducing them to someone or something else, where their needs can be best met.

Here are some examples (listed here via my affiliate links, of course):

  • Need help creating engaging content for social media, getting your customers to take action, and even pick up referrals along the way? Schedule a demo with my partners at Likeable Local, where they can design content specific to your niche, and help you manage Facebook, Twitter, and LinkedIn all in one place in less than 30 minutes a week.
  • Maybe you are a business coach, looking to add additional programs to your offerings (so you’ll have more stuff to sell your current clients… and attract new ones who are looking for something beyond what you are currently offering). My partners over at Coach Glue can help you with their Done-For-You content, training materials, and even teach you how to develop passive income streams by turning their templates into your own online courses.
  • You’ve dabbled in adding online channels to your business’s marketing in the past, but it’s always seemed like you were throwing money out the door? Then you should take a look at investing in NAMS (David Perdew’s Novice to Advanced Marketing System), where you can not only learn which online marketing options are best for your business and how to use them, but you can leverage to knowledge, expertise, and potential partnership opportunities of a smart and successful community of NAMS Insiders.

Want to discover affiliate marketing opportunities that might fit well with your business? Take a look at Clickbank or Commission Junction for starters. They are just two better known options among hundreds of networks listing affiliate programs in just about any industry you can think of.

Would you like to take a closer look at your specific situation? Then set up a 15 minute discovery session with me to discuss your goals and identify additional resources which might be the right fit for your needs.

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